Does any consumer think this whole 2x concentrated laundry detergents & fabric softeners are just about?

no i think the concentrated soap is a good idea and the companies are not trying to scam everyone. does it matter if you buy a gallon once a month or two gallons every two months. you are going to use the same amount of product. i actually think they have gone the other way and are now kinda admitting that you could have gotten your clothes clean for years with less soap.